{"id":1151,"date":"2024-04-03T19:04:21","date_gmt":"2024-04-03T19:04:21","guid":{"rendered":"http:\/\/salesandpresence.com\/?p=1151"},"modified":"2024-04-03T19:29:17","modified_gmt":"2024-04-03T19:29:17","slug":"turning-meetings-into-opportunities","status":"publish","type":"post","link":"https:\/\/salesandpresence.com\/turning-meetings-into-opportunities\/","title":{"rendered":"Turning Meetings Into Opportunities"},"content":{"rendered":"

Turning Meetings Into Opportunities<\/h1>\n\n\n\n
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We know pressure makes diamonds, but it can also ruin meetings. Today we\u2019re going to talk about avoiding the latter.<\/p>\n\n\n\n\n
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Last month I heard from many teams about the struggle of having an awesome meeting and then reaching that inevitable moment of asking for business.<\/span><\/p>\n

How do we continue to forge new relationships, and secure new clients without squashing our connections with unnecessary pressure?<\/p>\n

Prepare the next step before it happens.<\/p>\n

This is how we ensure that our meetings are both a positive experience for the person we\u2019re meeting with and we\u2019re opening opportunities for business growth.<\/p>\n

Remember: 86% of clients say EXPERIENCE is just as important as the product or service.<\/p>\n

In this edition of Sales Forward, we\u2019re diving into the art and science of a good meeting: turning meetings into opportunities and preparing for success.<\/p>\n\n\n\n\n
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The Meeting Dilemma<\/h2>\n

We’ve all been there \u2014 a promising meeting that ends with a handshake and a promise to “be in touch.” But what happens next? Without a clear plan of action, even the most exciting discussions can fizzle out, leaving potential opportunities untapped. It\u2019s so common that 68% of sales are lost due to poor follow-up. Don\u2019t lose your sale due to this!<\/span><\/p>\n<\/div>\n\n\n\n\n
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Preparing for Success<\/h2>\n<\/div>\n<\/td>\n<\/tr>\n

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The key to nurturing a good meeting into good business is preparation.<\/p>\n

It’s not just about preparing for the meeting itself, but also anticipating the next steps. Before stepping into your favorite coffee shop, the office, or jumping on Teams, take a moment to outline your objectives for the meeting and the desired outcomes. What do you hope to achieve, and how will you measure success<\/p>\n\n\n\n\n
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Introducing the “Next Step” Approach<\/h2>\n<\/div>\n<\/td>\n<\/tr>\n

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One effective strategy is adopting the “Next Step” approach. Instead of leaving the meeting without a concrete plan, take the initiative to propose specific actions for moving forward. Whether it’s scheduling a follow-up meeting, providing additional information, or outlining a timeline for decision-making, clarity is key.<\/p>\n

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Put it into practice by remembering: SAND<\/h2>\n

One effective strategy is adopting the “Next Step” approach. Instead of leaving the meeting without a concrete plan, take the initiative to propose specific actions for moving forward. Whether it’s scheduling a follow-up meeting, providing additional information, or outlining a timeline for decision-making, clarity is key.<\/p>\n<\/div>

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Imagine this scenario \u2014 You’ve just wrapped up a successful meeting with a potential client. Instead of leaving the next steps to chance, take control of the narrative by proposing a clear path forward. Remember SAND.<\/p>\n