{"id":332,"date":"2022-11-02T21:06:52","date_gmt":"2022-11-02T21:06:52","guid":{"rendered":"http:\/\/salesandpresence.com\/?p=332"},"modified":"2023-07-27T21:14:01","modified_gmt":"2023-07-27T21:14:01","slug":"shifting-to-a-co-creation-sales-model","status":"publish","type":"post","link":"https:\/\/salesandpresence.com\/shifting-to-a-co-creation-sales-model\/","title":{"rendered":"Shifting to a Co-Creation Sales Model"},"content":{"rendered":"

Co-creation is a strategy that brings together multiple parties to produce a mutually valued outcome, jointly. I like to think of this as a partnership.<\/span><\/h3>\n<\/div>

In business and in sales we often think of the salesperson as THE ONE driving the ship. When, in reality, when we realign to co-create a mutual outcome<\/b> (win, win, for everyone) we make the client much happier and the sales process much more manageable<\/b>.<\/p>\n

If we indeed shifted our thinking to begin looking at sales as co-creation:<\/p>\n

How would that improve our systems and processes?<\/p>\n

What would that look like in growing our revenue?<\/p>\n

Keep reading; I have some answers that might resonate with you\u2026<\/p>\n<\/div><\/div><\/div>

\u201cA business becomes successful when it becomes mutually beneficial for you and your customers.”<\/h3>\n<\/div>
Let’s Connect on Linkedin!!<\/span><\/a><\/div><\/div><\/div>

Food for Thought<\/h3>\n

I LOVE great storytellers!<\/p>\n

Let me introduce you to Bertice Berry, an American sociologist, author, lecturer, and storyteller. I recently listened to one of her stories and shared it with a sales team I consult.<\/p>\n

One of the team members reached out afterward to tell me the story of how this resonated with them. They were recently on a call with a prospective client and used an industry acronym. The PC (prospective client) asked what it meant. The salesperson explained the acronym and continued on. After listening to this story they realized the co-creation opportunity had been missed.<\/p>\n

We as sales professionals tend to assume a lot.<\/b><\/p>\n

You assume everyone else knows acronyms or knows what the goal of a meeting is so you don\u2019t confirm and ask, or you assume you know what the PC needs and how best your solution would fit. The list goes on.<\/p>\n

A couple of things happen when we do this:<\/b><\/p>\n