![unnamed Words have power typed on paper from a typewriter](https://salesandpresence.com/wp-content/uploads/2024/02/unnamed.png)
The Power of a Single Word |
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What’s in a word? Quite a bit actually. One word can bring emotion, set the tone of a conversation, or bring action. In sales, the annual revenue target is often a constant objective, the ultimate goal for the year. While focusing on this target is vital, it’s more beneficial to perceive it as a result of smaller, consistent daily efforts shaped by our habits. To achieve these incremental goals and ultimately realize your year-end objective, consider the concept of a Focus Word. Each year, I choose a Focus Word that encapsulates my overarching intention, weaving it into every interaction. This strategy helps maintain focus on specific improvement areas and fosters a client-centered, present mindset. Once individual and collective goals for each team member are established, extend the concept by assigning a Focus Word to the entire team. This collective word becomes a guiding principle, fostering a unified intention that aligns with the team’s objectives.
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