Sales isn’t just about numbers—it’s about connection. And if there’s one thing I’ve learned, both in business and life, it’s that the heart is at the center of everything.

I was born with a congenital heart defect (CHD)—an experience that has shaped my perspective in profound ways. It constantly reminds me that strength, resilience, and relationships matter. In sales, just like in life, it’s not just about transactions—it’s about trust, impact, and showing up with authenticity.

The Heart of Sales: Why Connection Matters

Too often, we focus on the mechanics of sales—tech stacks, funnels, and closing techniques. But the real magic happens in the moments of connection. When you take time to truly understand a client’s needs, when you follow up with care, when you add value beyond the sale—that’s when you build relationships that last.

Did you know?

💡 53% of customer loyalty is driven by the sales experience—not the product or price. (Gartner)

💡 65% of buyers say a positive emotional connection makes them more likely to do business with a company.

(Harvard Business Review)

💡 80% of sales require 5+ follow-ups—but 44% of sales reps give up after one. (HubSpot)

How to Bring More Heart Into Sales

Want to create lasting connections? Try these three strategies:

🎧 Share a podcast – Find an episode that speaks to your client and send it their way with a thoughtful note.

📖 Recommend a book – A well-timed book suggestion can help a client level up in ways they hadn’t considered.

📅 Invite them to a webinar – Give them access to insights that spark fresh ideas and deeper conversations.

 

 

Your Challenge: One Intentional Act of Connection

 

Business and personal life always intersect—because at the end of the day, sales is about people. Here’s my challenge for you: commit to one intentional act of connection each month this year.

☕ Reach out to an old client just to check in.

☕ Send a note to someone who’s made an impact on you.

☕ Go beyond the transaction—ask about their goals, challenges, and how you can truly help.

Small moments create lasting relationships. Are you in?

MY CURRENT FAVES

☕ LISTENING: Unstoppable by Sia

☕ TRENDING: Emphasis on Personalization at scale

☕ WATCHING: Paradise-Have you watched yet?!

☕ QUOTE: “Spilling coffee is the adult equivalent of losing your balloon.”

What’s Happening!