Challenge-Ask for 10 referrals by Dec. 25th.

Referrals are game-changers in B2B sales, creating trust-filled leads and shortening sales cycles. Here’s why sales teams should be all-in on referrals:

🔹 High Conversion Power: Referred leads have a 30% higher conversion rate than non-referred leads, as they come pre-qualified with a foundation of trust.

🔹 Shorter Sales Cycles: Sales teams report that referred prospects close 16% faster than non-referred ones, giving reps more time to focus on new opportunities.

🔹 Boosted Deal Sizes: Referrals tend to yield larger deals. Studies show referred customers generate an average of 25% more in revenue compared to leads acquired through other methods.

For sales teams, encouraging referrals isn’t just a tactic—it’s a growth strategy that accelerates results, maximizes deal sizes, and amplifies credibility in every pitch. Make sure you are building this into your communication deck.

Always know your goal. Calls, emails, presentations—no exceptions.

Calls? Have an outcome in mind: info, connection, deal.

Emails? Skip the fluff. Clear message, clear ask.

Presentations? Every slide, every word, pushing toward that takeaway.

No drifting, no guessing. Sharp focus, strong impact. Goal locked. Results delivered.

THIS MONTH’S FAVES

👠 LOVING: Fireplace season!

👠 TRENDING: More data, more relevant information

👠 WATCHING: The Lioness

👠 QUOTE: “Try not to rush life away” -Sheinelle Jones