This happens to everyone. You have a productive conversation or meeting, send a follow-up email…and nothing. There are many terms for this: MIA, ghosted, no response…

You felt good about the meeting, but now you’re wondering, “What happened?!”

Some typical follow-up approaches you may have tried:

• Just following up
• Circling back
• Do you have time to reconnect?
• Have you had a chance to review X?

Most of the time, these approaches don’t feel great, and it seems like we’re grasping for engagement. Take a moment, shift your mindset to action instead of emotion, and develop a more structured follow-up format.

Remind

• Remind them why they were interested. *Notice I did not say what your offer was.

Give Value

• Provide something of value, like an article, podcast, or quote. It can tie back to your “remind” section or reference something discussed in the conversation.

Specific Options

• When asking for a meeting, offer specific time slots to make it as easy as possible for your client.

An example may look like this:

Hi Julie,

Thank you for your time last week. To recap, a few key items you highlighted as important were:

• X
• Y
• Z

I found an article related to Z that you might find interesting (attached). Specifically I found the section on A very useful to tie into what you are doing.

You mentioned wanting a follow-up call after discussing with your team. As we head into the weekend, how does next week look for you?

I have availability on Tuesday at [time] or Thursday at [time]. Please let me know what works best for you, and I’ll send an invite.

Try this format next time and remember:

• People are busy and you are not their main focus.
• Don’t get caught up in the emotion.
• Always support and bring value first.