Public Speaking. Boundaries. Vulnerability.

If you read those three words and shuddered, you’re not alone! Today we’re going to talk about how these three can unlock your potential as a powerful communicator. A recent article highlights how leaders Brené Brown and Simon Simek attribute success to these three core skills. We believe these can also increase your success in sales.

Why Is Communication Style Important?

At Sales & Presence, we often say stop selling to start selling, because excelling in sales is so much more beyond technical techniques. It’s about mastering the art of verbal and non-verbal communication and cultivating a commanding presence.

3 Ways to Develop Your Communication Style

• Public Speaking: Whether this is on a stage, at a coffee shop, or in a Zoom meeting, a huge portion of your meeting is physical. Your connection’s perspective of you is going to be heavily based on non-verbal communication. Are you mirroring their posture? How fast are your hands moving and can they see them? Did you make eye contact when shaking hands? All of these little moments build trust and set the tone for the meeting.

• Boundries: You may be wondering how boundaries fits into sales, but is essential to building a healthy relationship between you and your clients.

• • TIME: Treating the time you have with potential clients as sacred increases your credibility. Show up on time, and keeping track of the clock shows that you are credible, gives you control, and places you as the leader of the meeting. People follow leaders, which means your connections will want to follow your suggestions.

• • RESPECT: As salespeople we’ve all experienced being ghosted, cut off, repeatedly canceled on, and steamrolled. Our rule of thumb is if you wouldn’t put up with it from a friend, then it’s not ok to tolerate from a professional. When you feel disrespected or dismissed, ask to reschedule when they have time or reframe the expectations of the conversation.

• Vulnerability: This one is really important with your team and among your peers. Fostering a culture of vulnerability within a sales organization allows folks to be better supported and to keep morale high. Sales can be hard. It’s a high stakes, winning as a baseline type of environment. It’s not for everyone, but can be really rewarding and exciting. Being open about the struggle takes a bit of that pressure off, especially when morale is low. Sharing that you’re going through a tough time and asking how you’d like to be supported will help others to be vulnerable and find the support they need.

If you’re looking to level-up your communication game, look no further than public speaking, boundaries, and vulnerability. Take a moment to evaluate how you’re currently showing up in these areas. What can you do to be more intentional with each of these? Then apply.

Empowering Sales Through Presence:

Mastery of power skills is the catalyst for success in modern sales. We contribute to advancing the growth of your sales teams through:

• Keynote Speaking – Equip your team with the tools and energy needed for your events.
• Group Training – Choose a standalone session or a series for continuous support.
• 1to1 Coaching – Customized sessions to meet each team member’s unique development needs.