Building credibility is essential to your success. It seems obvious, however most don’t put in the work to do so.

Whether you’re selling a product or service, your clients need to trust that you’re knowledgeable, reliable, and honest. It takes time and effort, but it’s worth it when you close deals and earn repeat business.

“The key to successful selling today is building trust and credibility.”

— Jill Konrath


The most important action we can take when building credibility is to consistently deliver.. This means following through on commitments, meeting deadlines, and ensuring customer satisfaction.

By being diligent, setting realistic expectations, and clearly communicating what can be delivered and when, we ensure alignment between customer expectations and what we can provide.

“According to a study conducted by Salesforce, 76% of customers expect companies to understand their needs and expectations. Moreover, 82% of customers said they would switch to a competitor if they experienced a lack of consistency in service delivery or broken promises.”

🔑 Here are some strategies to help you build credibility in the eyes of your clients:

  • Provide value: Don’t just sell your product or service; provide value to your clients. Offer them useful information, insights, and resources that can help them solve their problems or achieve their goals. You are the thought leader.
  • Be authentic: Clients can sense when someone is not being genuine. Be true to yourself and don’t try to be someone you’re not. This will help you build trust and rapport with your customers.
  • Stay informed: Stay up-to-date on industry trends, news, and developments. Constantly be learning to provide value and continue being the thought leader they can rely on.

Consistently delivering is crucial for building credibility because it demonstrates reliability, trustworthiness, and a commitment to customer satisfaction.

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