
Sales training shouldn’t be what it used to be—and honestly, it’s way overdue. The most effective training today isn’t about scripts or one-size-fits-all playbooks. It’s about meeting you and your team where you are. Sometimes that means a dynamic workshop. Other times it’s a group session focused on a specific challenge. Or it’s one-on-one strategy work that gets to the heart of what’s really holding deals back. However we show up, the goal is the same: move from theory to traction that is customized to you and your team.
Real Conversations. Real Shifts. Real Results.
Here’s a behind-the-scenes look at what we’ve been up to—and what’s working right now in sales communication.
In May alone, my team and I held over 60 one-on-one sessions with clients. I personally did 38 of those and an in-person training. We are creating results people!
Here’s what is trending—and how we helped teams take action that led to real results:
Companies that invest in ongoing training see 50% higher net sales per rep. (Source: The Brevet Group)
Client Wins:
👻 1. Ghosting fixes that work
Tired of “just checking in”? We are too. Ditch it and realign.
We worked with clients to send recap emails focused on the prospect’s priorities (not what they were pitching).
☕ Prospect responded.
☕ Client is moving forward with the deal closing.
📩 2. Emails that actually get read
Email reframes: We do a TON of these focusing on format and words that sell.
☕ Bullet points for a skim-friendly read.
☕ Visual clarity.
☕ Response rates increased.
Because attention spans are short—your value shouldn’t be.
🎤 3. Presentation polish
We focused on the throughline and slide transitions with our clients, two of the most overlooked skills for impact. And definitely the key to a killer presentation.
Feedback our clients received;
☕ “Best you’ve ever done.”
☕ “Top presenter of the day.”
Sales training should never be one-size-fits-all. It should meet your team where they are—custom, intentional, and designed to elevate what’s already working.
MY CURRENT FAVES
☕ LISTENING: Podcast- Simon Sinek: You’re being lied to about AI’s real purpose.
☕ TRENDING: Clients putting in the work and seeing results!
☕ WATCHING: Bosch (Prime) – Older but good series.
☕ QUOTE: “Sales success doesn’t come from a playbook—it comes from sharpening what your team’s already doing. Think less lecture, more real-time magic.”
What’s Happening!

5/29 Team training, 6 part series Madison Trust
6/13 Team training, 6 part series Madison Trust
6/18 Online Communication training CRC Group
6/23 Quarterly in-person session, Payden
6/27 Team training, 6 part series Madison Trust
6/28 We are moving full time to San Diego!
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