The Power of a Single Word

What’s in a word?

Quite a bit actually.

One word can bring emotion, set the tone of a conversation, or bring action.

In sales, the annual revenue target is often a constant objective, the ultimate goal for the year. While focusing on this target is vital, it’s more beneficial to perceive it as a result of smaller, consistent daily efforts shaped by our habits.

To achieve these incremental goals and ultimately realize your year-end objective, consider the concept of a Focus Word.

Each year, I choose a Focus Word that encapsulates my overarching intention, weaving it into every interaction. This strategy helps maintain focus on specific improvement areas and fosters a client-centered, present mindset.

Once individual and collective goals for each team member are established, extend the concept by assigning a Focus Word to the entire team. This collective word becomes a guiding principle, fostering a unified intention that aligns with the team’s objectives.