Summer is in full swing — calendars are packed, client outings are stacking up, and time is short for everyone.

But let’s be honest: just showing up isn’t enough. Whether you’re on a Zoom, at a lunch meeting, teeing off, grabbing Pedi’s, or attending an event with clients (So many things!)- the way you communicate shapes the impact.

Momentum in sales isn’t magic. It’s messaging.

And in summer, when attention is scattered and time is precious, every word matters more. Here’s how to make sure your communication builds momentum, not stalls it:

Messaging that sells.

1. In every client interaction:

• Be intentional with your words. Eliminate fillers like “just checking in” or “I was hoping…” and swap for statements that are focused. “As a reminder,..” or “I am interested in..”
• Use power words. “Because,” “imagine,” and “you-focused framing” increase persuasion and retention — studies show using “because” alone increases compliance by up to 34%.
• Watch your diminisher language. Drop the “Sorry to bother you,” and replace it with, “Thanks for making time today — here’s what we’ll accomplish.”

📩 2. Respect time, Drive Value

• Ask direct, useful questions like “What’s your #1 priority this month that I can help with?”
• Keep meetings (and client outings) focused on connection and clarity -have fun with keeping intention.
• Every touchpoint should end with: “What’s next, and when?”

🎤 3. Stats to keep in mind

• Using language like “just,” “I think,” or “maybe” can decrease perceived authority by up to 34%, according to a study by Quantified Communications.
• Emails with assertive, value-driven words like “you,” “because,” and “guaranteed” see a 20% higher response rate in B2B outreach. (Source: HubSpot, 2023)
• Sales reps who use passive or vague phrasing (e.g., “Let me know” or “We’d love to”) are 25% less likely to move to the next deal stage than those who use direct CTAs. (Source: Gong.io analysis of 500k+ calls)

  As the temps rise, don’t let your communication get too relaxed. Casual may be acceptable -vague messaging isn’t. This month, pause before you speak. Rethink your go-to phrases. Because (see what I did there😉) when your words work harder, your sales cycle moves faster.

MY CURRENT FAVES

☕ LISTENING: To the birds in the early morning.

☕ TRENDING: Poppi Root Beer..sooooo good.

☕ WATCHING: Keke Palmer on Reframing, at 7:50 mark.

☕ QUOTE: “The elevator to success is out of order. You’ll have to use the stairs… one step at a time—with momentum.”

What’s Happening!