At the heart of every decision lies opportunity cost – the notion that choosing one option means forgoing the benefits of another – and in the business world it can feel like every decision carries profound implications.

Think about it, we often sell to Mr. Rational, thinking that hard data and logic will seal the deal. However, 95% of decisions arise from the unconscious mind. Imagine the potential when you tap into this uncharted territory! To tap in, consider the following:

For business and sales, whether real or perceived, summer always has a "chaotic" feel to it. And it makes sense, we have vacations, kids are on summer break and it's nice out.

Building credibility is essential to your success. It seems obvious, however most don’t put in the work to do so.

Phil Knight, co-founder of Nike, shared a story that perfectly captures the essence of the Nike brand and what it truly means to “Just Do It”…

As a salesperson you hear the word no a lot. No matter how long you have been in your career, it isn’t an easy pill to swallow…