Think about it, we often sell to Mr. Rational, thinking that hard data and logic will seal the deal. However, 95% of decisions arise from the unconscious mind. Imagine the potential when you tap into this uncharted territory! To tap in, consider the following:

For business and sales, whether real or perceived, summer always has a "chaotic" feel to it. And it makes sense, we have vacations, kids are on summer break and it's nice out.

Building credibility is essential to your success. It seems obvious, however most don’t put in the work to do so.

Phil Knight, co-founder of Nike, shared a story that perfectly captures the essence of the Nike brand and what it truly means to “Just Do It”…

As a salesperson you hear the word no a lot. No matter how long you have been in your career, it isn’t an easy pill to swallow…

Think of it like making pancakes. The fun and stress is in "perfecting" them along the way. You recognize that the first one never comes out great so you give it to the kiddo or the dog.